Social Media
This event is part of the series:
Duke University - Continuing Studies
June 8, 2016
Jeanne Allen, Ed.S, jeanneallennc@yahoo.com
This event is part of a the Nonprofit Management Intensive Track Program series. Click to register for this series.
This class is designed to help nonprofits develop and improve their use of social media for business purposes. Discuss how to incorporate social media into as many areas of your nonprofit as meaningful - including where to start, the questions you need to ask and answer, how to become a continuous learner, identify what is included in a social media policy, and how a social media strategy may help nonprofits improve their results. Social media is a journey, not a destination.
Key Learning Objectives:
- Analyze best practices for social media strategies and policies for nonprofits
- Explore ways to balance the ethics and opportunities of social media
- Identify steps to integrate social media into multiple functional areas of a nonprofit
- Discuss case studies that demonstrate effective strategies and how to measure results
Bio: Jeanne Allen has over 30 years of experience in the nonprofit sector in a variety of management and staff positions, including instructor in the Duke University Nonprofit Management Program; independent consultant, Management Consultant at Girl Scouts USA National Headquarters; and Assistant Dean, Multicultural Programs, Westchester (NY) Community College. Ms. Allen holds an Ed.S. in Instructional Systems Technology and MS in Adult Education from Indiana University. She is a Board Source Certified Governance Trainer.
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