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SUMMARY:Principles of Marketing for Nonprofits 
UID:17FC8A6ED7C798454F5503A00DCAF540
ORGANIZER:MAILTO:lmerricks@drfonline.org
DTSTART:20201027T050000
DTEND:20201027T120000
DTSTAMP:20260507T082639
DESCRIPTION: Instructor: Kelly Joyner Lee, kjlee1971@gmail.com&nbsp;Marketi
 ng is important for nonprofit organizations.&nbsp; Find out how nonprofi
 ts use different marketing tactics to promote their message and their or
 ganization &nbsp;&nbsp;Also, why it is good for nonprofits to channel th
 eir energy into the best ways for them to be heard. &nbsp;Participants w
 ill discuss strategies, audience&nbsp;lists, and ideas that they have de
 veloped based on the premises taught in session one. They will work with
  the instructor and classmates to refine and hone their&nbsp;strategy an
 d tactics based on best practices. The end result will be the&nbsp;begin
 ning of a strategic&nbsp;communication&nbsp;and&nbsp;marketing plan that
  can be implemented across an organization.This high energy course will 
 help you focus on expanding your nonprofit network.&nbsp; Find the conne
 ction between engagement and collaboration through a series of exercises
  designed to help you identify your organization&rsquo;s assets and need
 s.&nbsp; This course is designed to help you turn viewers into volunteer
 s by identifying who those potential superstars are and how to keep them
  engaged with YOUR nonprofit.&nbsp; Want to widen your circle? This is t
 he course for you!Key Learning ObjectivesDiscuss participants&rsquo; str
 ategies for effective marketing.Learn how to refine and hone your strate
 gy.Know who you are marketing to.Bio:&nbsp; Kelly Joyner Lee works as a 
 Regional Director for the North Carolina Community Foundation, serving s
 even counties in Eastern NC.&nbsp; She has extensive experience in board
  and fund development, grant writing, small group facilitation, marketin
 g, and nonprofit engagement in communities.&nbsp; Ms. Lee is the co-crea
 tor of the &lsquo;Leading for Tomorrow Nonprofit Capacity Building Summi
 t&rdquo; and a founding member of the Women Givers of Nash-Rocky Mount.&
 nbsp;Please return to this page to register.
X-ALT-DESC;FMTTYPE=text/html:<!DOCTYPE HTML PUBLIC ""-//W3C//DTD HTML 3.2//
 EN""><HTML><BODY>\n<p><strong>Instructor:</strong> Kelly Joyner Lee, <a 
 href="mailto:kjlee1971@gmail.com">kjlee1971@gmail.com</a>&nbsp;</p><p>Ma
 rketing is important for nonprofit organizations.&nbsp; Find out how non
 profits use different marketing tactics to promote their message and the
 ir organization &nbsp;&nbsp;Also, why it is good for nonprofits to chann
 el their energy into the best ways for them to be heard. &nbsp;</p><p>Pa
 rticipants will discuss strategies, audience&nbsp;lists, and ideas that 
 they have developed based on the premises taught in session one. They wi
 ll work with the instructor and classmates to refine and hone their&nbsp
 ;strategy and tactics based on best practices. The end result will be th
 e&nbsp;beginning of a strategic&nbsp;communication&nbsp;and&nbsp;marketi
 ng plan that can be implemented across an organization.</p><p>This high 
 energy course will help you focus on expanding your nonprofit network.&n
 bsp; Find the connection between engagement and collaboration through a 
 series of exercises designed to help you identify your organization&rsqu
 o;s assets and needs.&nbsp; This course is designed to help you turn vie
 wers into volunteers by identifying who those potential superstars are a
 nd how to keep them engaged with YOUR nonprofit.&nbsp; Want to widen you
 r circle? This is the course for you!</p><p><strong>Key Learning Objecti
 ves</strong></p><ol><li>Discuss participants&rsquo; strategies for effec
 tive marketing.</li><li>Learn how to refine and hone your strategy.</li>
 <li>Know who you are marketing to.</li></ol><p><strong>Bio:&nbsp;</stron
 g> Kelly Joyner Lee works as a Regional Director for the North Carolina 
 Community Foundation, serving seven counties in Eastern NC.&nbsp; She ha
 s extensive experience in board and fund development, grant writing, sma
 ll group facilitation, marketing, and nonprofit engagement in communitie
 s.&nbsp; Ms. Lee is the co-creator of the &lsquo;Leading for Tomorrow No
 nprofit Capacity Building Summit&rdquo; and a founding member of the Wom
 en Givers of Nash-Rocky Mount.&nbsp;</p><p><a href="https://www.drfonlin
 e.org/events/series/id/29/2020-nonprofit-capacity-building-trainin" targ
 et="_blank" rel="noopener">Please return to this page to register.</a></
 p>\n</BODY></HTML>
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