BEGIN:VCALENDAR VERSION:2.0 PRODID:-//www.drfonline.org//event CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VEVENT SUMMARY:Social Media (Marketing) UID:F2CEC011F0C7F9E8823BFEDF153005F1 ORGANIZER:MAILTO:lmerricks@drfonline.org DTSTART:20161025T050000 DTEND:20161025T120000 DTSTAMP:20260615T093133 DESCRIPTION: Jeanne Allen, jeanneallennc@yahoo.comThis class is designed&nb sp;to help nonprofits develop and improve their use of social media for business purposes.  Discuss how to incorporate social media into as many areas of your nonprofit as meaningful - including where to start, the questions you need to ask and answer, how to become a continuous lea rner, identify what is included in a social media policy, and  how a social media strategy may help nonprofits improve their results. Socia l media is a journey, not a destination.Key Learning Objectives:Analyze best practices for social media strategies and policies for nonprofitsEx plore ways to balance the ethics and opportunities of social mediaIdenti fy steps to integrate social media into multiple functional areas of a n onprofitDiscuss case studies that demonstrate effective strategies and&n bsp; how to measure resultsBio: Jeanne Allen has over 30 years of experi ence in the nonprofit sector in a variety of management and staff positi ons, including instructor in the Duke University Nonprofit Management Pr ogram; independent consultant, Management Consultant at Girl Scouts USA National Headquarters; and Assistant Dean, Multicultural Programs, Westc hester (NY) Community College. Ms. Allen holds an Ed.S. in Instruct ional Systems Technology and MS in Adult Education from Indiana Universi ty. She is a Board Source Certified Governance Trainer. X-ALT-DESC;FMTTYPE=text/html:\n

Jeanne Allen, jeanneallennc@yahoo.com

This class is designed to he lp nonprofits develop and improve their use of social media for business purposes.  Discuss how to incorporate social media into as many ar eas of your nonprofit as meaningful - including where to start, the ques tions you need to ask and answer, how to become a continuous learner, id entify what is included in a social media policy, and  how a social media strategy may help nonprofits improve their results. Social media is a journey, not a destination.

Key Learning Objectives:

An alyze best practices for social media strategies and policies for nonpro fits

Explore ways to balance the ethics and opportunities of socia l media

Identify steps to integrate social media into multiple fun ctional areas of a nonprofit

Discuss case studies that demonstrate effective strategies and  how to measure results

Bio : Jeanne Allen has over 30 years of experience in the nonprofit sector in a variety of management and staff positions, including instru ctor in the Duke University Nonprofit Management Program; independent co nsultant, Management Consultant at Girl Scouts USA National Headquarters ; and Assistant Dean, Multicultural Programs, Westchester (NY) Community College. Ms. Allen holds an Ed.S. in Instructional Systems Technol ogy and MS in Adult Education from Indiana University. She is a Board So urce Certified Governance Trainer.

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