Social Media for Nonprofits
This event is part of the series:
Duke University - Continuing Studies
April 5, 2017
9:00 AM - 4:00 PM
Speaker: Jeanne Allen, Ed.S. jeanneallennc@yahoo.com
Social media is a journey, not a destination! Learn how a social media strategy may help your nonprofit improve its results. Discuss how to incorporate social media into as many areas of your nonprofit as meaningful: including where to start; the questions you need to ask; how to become a continuous learner; and, identify what is included in social media policy.
Key Learning Objectives:
1. Discuss best practices for social media strategies and policies for nonprofits.
2. Explore ways to balance the ethics and opportunities of social media.
3. Discuss case studies that demonstrate effective strategies and how to measure results.
4. Identify ways to integrate social media into multiple functional areas of nonprofits.
Bio: Jeanne Allen has over 30 years of experience in the nonprofit sector in a variety of management and staff positions, including instructor in the Duke University Nonprofit Management Program; independent consultant, Management Consultant at Girl Scouts USA National Headquarters; and Assistant Dean, Multicultural Programs, Westchester (NY) Community College. Ms. Allen holds an Ed.S. In Instructional Systems Technology and MS in Adult Education from Indiana University. She is a Board Source Certified Governance Trainer.
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