Community Engagement & Collaboration

Community Engagement & Collaboratio...

Time: 9:00 AM - 4:00 PM

Principles of Marketing for Nonprofits

This event is part of the series:
Duke University - Continuing Studies: 2020 Nonprofit Capacity Building Training

October 27, 2020
9:00 AM - 4:00 PM

Instructor: Kelly Joyner Lee, 

Marketing is important for nonprofit organizations.  Find out how nonprofits use different marketing tactics to promote their message and their organization   Also, why it is good for nonprofits to channel their energy into the best ways for them to be heard.  

Participants will discuss strategies, audience lists, and ideas that they have developed based on the premises taught in session one. They will work with the instructor and classmates to refine and hone their strategy and tactics based on best practices. The end result will be the beginning of a strategic communication and marketing plan that can be implemented across an organization.

This high energy course will help you focus on expanding your nonprofit network.  Find the connection between engagement and collaboration through a series of exercises designed to help you identify your organization’s assets and needs.  This course is designed to help you turn viewers into volunteers by identifying who those potential superstars are and how to keep them engaged with YOUR nonprofit.  Want to widen your circle? This is the course for you!

Key Learning Objectives

  1. Discuss participants’ strategies for effective marketing.
  2. Learn how to refine and hone your strategy.
  3. Know who you are marketing to.

Bio:  Kelly Joyner Lee works as a Regional Director for the North Carolina Community Foundation, serving seven counties in Eastern NC.  She has extensive experience in board and fund development, grant writing, small group facilitation, marketing, and nonprofit engagement in communities.  Ms. Lee is the co-creator of the ‘Leading for Tomorrow Nonprofit Capacity Building Summit” and a founding member of the Women Givers of Nash-Rocky Mount. 

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